Gisele Bundchen is the new face of MAX Factor

By lauracarsonmiller Posted on September 3, 2008 - 8:55am

MAX Factor just announced gorgeous Gisele Bündchen as the new face of the brand!

MAX Factor says: Gisele's role as the newest MAX Factor face represents an exciting new expression of the brand's long-standing heritage of putting modern, fashion-forward makeup looks within reach for all women with its line of professional quality products. She will begin to appear in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in October.

"MAX Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years," said Bündchen. "But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I'm honored to work with MAX Factor in continuing that great tradition."

I personally love the Lipfinity products and can't wait to check out the new colors Gisele will be wearing in the ads. So exciting!

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By jennymuller on September 8, 2008 - 11:32am

I love Max Factor, but I think they're doing to Gisele what they did to Carmen Electra: i.e., take one of the world's best-looking women, and making them over all wrong. Carmen's icky Max Factor ads made me NOT want to buy anything she was wearing, and that poster of Gisele is now having that same effect.
What's up, Max?

By mrswhite072895 on September 4, 2008 - 10:17am

I just tried out one of the lipfinity products this morning. I was a little heavy handed putting it on because it felt like liquid lip gloss, but OMG, when it dried I was looking crazy. Next time I'll be more judicious.